Bouquet Rosa
Bouquet Rosa is a local flower shop in Guadalajara for which I developed its visual identity and digital communication strategy. The project included creating the brand system, designing content for social media, and developing a digital PDF catalog, with the goal of building an elegant, memorable, and consistent image to support the business’s growth.
Role
Graphic and brand designer, Content manager
Applied disciplines
Contributors
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Tools
Adobe Photoshop, Adobe Illustrator
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Process and strategy
The project began with defining a visual direction that would reflect the essence of Bouquet Rosa: a brand that is approachable, elegant, and contemporary. Based on this strategy, I developed the logo, its variations, the color palette, the typeface selection, and a basic style guide to ensure consistency across all brand touchpoints.
The main challenge was to design a minimalist logo with a simple, memorable floral icon that met the client’s objectives. To achieve this, I used a linear illustration complemented by an elegant typeface that would lend personality and balance to the brand identity. The color palette was developed based on the florist’s main catalog, combining warm tones with pops of color to convey freshness and sophistication. Finally, these guidelines were applied to social media content design and the digital catalog, creating a consistent visual experience across all channels.
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Resolution
This project allowed me to develop a visual identity from scratch and apply it to various digital platforms, ensuring that each element reinforced the brand’s personality. Working closely with a local startup was an enriching experience, as every design decision was aimed at creating a functional, memorable identity that would support Bouquet Rosa’s growth.
