Chesapeake Bay Psychiatry

Chesapeake Bay Psychiatry is a mental health clinic in the United States. This project was developed during my time at DearDoc, a company specializing in creating websites for healthcare professionals. The goal was to design and develop a website aligned with the brand’s new identity, prioritizing a clear information architecture and a robust SEO strategy.

Role

Web designer and developer

Applied disciplines

Development in Duda, Schema markup, SEO optimization, UX/UI design

Contributors

Office manager, Project manager

Tools

Duda, ChatGPT

Process and strategy

The project began with the design of the website on the Duda platform; however, during the approval process, the clinic underwent a rebranding. This posed the main challenge of the project, as it was necessary to adapt the visual design to reflect the new brand identity without affecting the previously planned structure and navigation experience.

In addition, the office manager provided additional information that needed to be integrated into the site. Working collaboratively, we defined the best way to organize the content to make it easy to read and navigate, paying special attention to the information hierarchy and the correct implementation of HTML headings, with the goal of improving both the user experience and search engine rankings.

The project strategy had a strong focus on SEO. Together with the office manager, I developed the meta titles, meta descriptions, and meta keywords for each page, in addition to implementing the Medical Business Schema and optimizing the robots.txt file to improve the site’s indexing and organic performance. The result was a platform that combined a refreshed visual identity with a technical structure designed to maximize its visibility in search engines.

Resolution

The result was an updated website that was consistent with Chesapeake Bay Psychiatry’s new brand identity and optimized for both users and search engines. This project reinforced my experience in adapting to brand changes during development, collaborating closely with the client to organize large volumes of information, and applying best practices in technical and content SEO to build a stronger digital presence.