Dra. Paulina Maxilofacial
Social media content design for Dra. Paulina Maxilofacial, focused on creating informative and engaging visuals that communicate her services in a professional yet approachable manner. The project aimed to strengthen her digital presence through a cohesive visual identity and tailored content designed to connect with her audience.
Role
Graphic designer
Applied disciplines
Contributors
Content manager
Tools
Adobe Photoshop, Adobe Illustrator
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Process and strategy
The project began with a monthly editorial calendar that defined objectives, formats, and key messages for each post on Facebook, Instagram, Instagram Stories, and Meta Ads. Based on this strategy, my approach was to transform the brand’s communication into visual pieces consistent with the doctor’s identity, paying close attention to composition, visual hierarchy, color, typography, and graphic style.
One of the main challenges was working with a limited photo library featuring Dr. Paulina, so I developed various techniques and compositions to creatively reuse the available images while maintaining variety and freshness in the content. Each design sought to strike a balance between a professional and approachable image, strengthening the connection with the audience and the brand’s visual consistency across its digital channels.
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Resolution
During the four months I worked as a freelancer with the agency Caché Marketing Digital, I had the opportunity to help create graphic designs for Dr. Paulina’s various digital channels, transforming ideas and content strategies into attractive and functional visual solutions. Working closely with the project manager and content manager was key to understanding the objectives of each post and developing designs aligned with the brand’s messaging, always striving to strike a balance between aesthetics, clarity of message, and connection with the audience.
