Koré Love
Koré Love is a Mexican brand focused on women’s comfort and self-care products, such as boob tape, nipple covers, eye patches, and functional underwear. Following a rebranding process, the project involved redesigning and developing its online store on WordPress, creating a digital experience aligned with its new visual identity and focused on making it easy for customers to shop and connect with the brand.
Role
Web designer and developer
Applied disciplines
Contributors
Graphic designer
Tools
WordPress, Elementor, WooCommerce, Adobe Illustrator, Adobe Photoshop
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Process and strategy
The process began with collaboration with the designer in charge of the rebranding, as we worked together on the site’s structure and user experience by creating wireframes. This stage allowed us to define the information architecture, organize the content, and establish clear navigation that aligned with both Koré Love’s new visual identity and the needs of its users.
Based on the approved wireframes and following the brand guidelines, I developed the online store using WordPress, customizing each visual element to convey the brand’s fresh, youthful, and approachable personality. During development, we integrated the features requested by the client, as well as proposals focused on improving the shopping experience, such as product galleries with videos, tutorial buttons, dynamic sections with information on care, benefits, and usage instructions, and reviews featuring user photos.
One of the main challenges was to create a flexible experience where information for each product could be adapted according to its characteristics, displaying only the available content while maintaining clean and easy-to-understand navigation. In this way, the site successfully combined an attractive visual identity with a functional structure designed to meet the needs of the business and its customers.
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Resolution
The result was a personalized, functional online store that captures the essence of Koré Love, where every visual and technical element was designed to offer a warm and engaging shopping experience. This project allowed me to combine web design, WordPress development, and solutions tailored to specific e-commerce needs to create a platform that not only conveys the brand’s personality but also facilitates user interaction.
