New England Integrative Medicine

New England Integrative Medicine is a medical clinic in the United States that specializes in integrative medicine. This project was carried out during my collaboration with DearDoc, a company focused on developing websites for healthcare professionals in the United States. The goal was to design and optimize a professional, functional website that aligns with the clinic’s brand identity using a new AI-powered development platform.

Role

Web designer and developer

Applied disciplines

Artificial intelligence, Schema markup, SEO optimization, UX/UI design

Contributors

Project Manager

Tools

Manus, Canva, Nano Banana

Process and strategy

The main challenge of the project was working with Manus, a new AI-powered web development platform that operates using prompts. To achieve a result aligned with the brand, it was necessary to create specific instructions that would allow us to adjust the site’s visual structure, adapt design elements, improve navigation, and optimize interaction details—such as hover effects—to enhance the user experience.

Throughout the process, I used the platform as a support tool to iterate on and refine various aspects of the site, combining web design principles, user experience considerations, and the specific needs of the medical sector. In addition to the visual development, I integrated various products from the DearDoc ecosystem—such as the Accessibility Widget, the chat system, and forms external to the platform—ensuring that these tools were incorporated in a way that was both functional and consistent with the site’s design.

Finally, I worked on SEO optimization using prompts, implementing technical improvements such as configuring Local Schema and Medical Schema to enhance the site’s visibility in search engines and make it easier for Google to interpret the information.

Resolution

The result was a professional, optimized website, created using an innovative approach that combined web design, user experience, and artificial intelligence. This project allowed me to explore new development tools and learn how to use strategic prompts to guide visual and technical outcomes, demonstrating the importance of adapting creative processes to new technologies.